gotta love it 5:37 PM

Let's' get ready to rumbleeee- I know it sounds cheesy but its an awesome expression.

Last Wednesday through Friday I was part of a creative rumble at draftfcb for the 2010 census campaign. For those who aren't familiar with the term, it is a time when a couple of agencies are brought together, given a creative brief and sent to a room with 5 hours or less to come up with a concept and apply it to print, tv, out of home and so on. At the end of the day we all come back to the main room and each agency presents their concepts to the ECD. He will then either that night or the following morning will give everyone some food for thought and more direction. This process is repeated for a few days until a concept or big idea is found. From that point, every agency present will execute the concept with their target audience in mind for the coming weeks.

Let me just say that this has been a life changing experience. I wasn't quite sure what to expect and what my role would be. Pratt most certainly got me prepared for this stressful, minute by minute event. I obviously can't go into details about the project itself but I've been impressed with the work everyone has brought forward. Some have overpromised, others have been off strategy but overall, its been a good bucket of concepts.

Draft FCB at first seem huge but now I can navigate it in my sleep. Everyone there has been awesome and hope to continue this experience with them! Always be kind to your host and they will in return be kind to you, especially when you need to make print outs.

AWESOME!

Yo hablo espanol! 6:13 PM

I love love love when hispanic people don't realize that I'm hispanic and that I fully understand spanish!! This morning on my way to work I stopped by the pratt car service place to find out how much it would be for a mini van to take me to the B&B that the national officers are staying at, pick them up and come back to Pratt. After explaining to the guy (let's call him Bob) how it needed to be and that it would be a total of 6 times from thursday to sunday, Bob took forever to find the place on the map. He then proceeded to ask his buddies in the back how much I should be charged. His buddies said $50 but Bob decided to tell me $60. Bob didn't realize that I fully understood their spanish conversation and even heard the jokes that referred to me as a rich girl (hello, I was in sweat pants and hoody, def didn't come off as rich). Anyhow I proceeded to respond to him in spanish " I will pay you $45, not $50 like your buddies in the back suggested and most certainly not. $60 like you personally want me to. I understood what you said, you either take my $45 or I just simply go down the street to myrtle car service who is cheaper to begin with". Bob look stupified and stumble every word from that point on. He agreed to $45 but I'm still going to myrtle car service to get a quote. Lesson of the day, spanish is a good thing to know, it saves you money!