gotta love it

Let's' get ready to rumbleeee- I know it sounds cheesy but its an awesome expression.

Last Wednesday through Friday I was part of a creative rumble at draftfcb for the 2010 census campaign. For those who aren't familiar with the term, it is a time when a couple of agencies are brought together, given a creative brief and sent to a room with 5 hours or less to come up with a concept and apply it to print, tv, out of home and so on. At the end of the day we all come back to the main room and each agency presents their concepts to the ECD. He will then either that night or the following morning will give everyone some food for thought and more direction. This process is repeated for a few days until a concept or big idea is found. From that point, every agency present will execute the concept with their target audience in mind for the coming weeks.

Let me just say that this has been a life changing experience. I wasn't quite sure what to expect and what my role would be. Pratt most certainly got me prepared for this stressful, minute by minute event. I obviously can't go into details about the project itself but I've been impressed with the work everyone has brought forward. Some have overpromised, others have been off strategy but overall, its been a good bucket of concepts.

Draft FCB at first seem huge but now I can navigate it in my sleep. Everyone there has been awesome and hope to continue this experience with them! Always be kind to your host and they will in return be kind to you, especially when you need to make print outs.