Let's' get ready to rumbleeee- I know it sounds cheesy but its an awesome expression.
Last Wednesday through Friday I was part of a creative rumble at draftfcb for the 2010 census campaign. For those who aren't familiar with the term, it is a time when a couple of agencies are brought together, given a creative brief and sent to a room with 5 hours or less to come up with a concept and apply it to print, tv, out of home and so on. At the end of the day we all come back to the main room and each agency presents their concepts to the ECD. He will then either that night or the following morning will give everyone some food for thought and more direction. This process is repeated for a few days until a concept or big idea is found. From that point, every agency present will execute the concept with their target audience in mind for the coming weeks.
Let me just say that this has been a life changing experience. I wasn't quite sure what to expect and what my role would be. Pratt most certainly got me prepared for this stressful, minute by minute event. I obviously can't go into details about the project itself but I've been impressed with the work everyone has brought forward. Some have overpromised, others have been off strategy but overall, its been a good bucket of concepts.
Draft FCB at first seem huge but now I can navigate it in my sleep. Everyone there has been awesome and hope to continue this experience with them! Always be kind to your host and they will in return be kind to you, especially when you need to make print outs.
Monday, November 24, 2008
Monday, November 10, 2008
Yo hablo espanol! 6:13 PM
I love love love when hispanic people don't realize that I'm hispanic and that I fully understand spanish!! This morning on my way to work I stopped by the pratt car service place to find out how much it would be for a mini van to take me to the B&B that the national officers are staying at, pick them up and come back to Pratt. After explaining to the guy (let's call him Bob) how it needed to be and that it would be a total of 6 times from thursday to sunday, Bob took forever to find the place on the map. He then proceeded to ask his buddies in the back how much I should be charged. His buddies said $50 but Bob decided to tell me $60. Bob didn't realize that I fully understood their spanish conversation and even heard the jokes that referred to me as a rich girl (hello, I was in sweat pants and hoody, def didn't come off as rich). Anyhow I proceeded to respond to him in spanish " I will pay you $45, not $50 like your buddies in the back suggested and most certainly not. $60 like you personally want me to. I understood what you said, you either take my $45 or I just simply go down the street to myrtle car service who is cheaper to begin with". Bob look stupified and stumble every word from that point on. He agreed to $45 but I'm still going to myrtle car service to get a quote. Lesson of the day, spanish is a good thing to know, it saves you money!
Wednesday, October 29, 2008
what i need to do work 9:58 PM
1. yummylicious banana split flavored hookah
2. our office dimly light
3. the boy on my right hand side contributing to all the design work [yay team]
4. jack johnson, jason mraz or radiohead softly playing in the background
5. random 15 minute breaks .. one not so random, the daily show- it's a most every night
...and with these necessities and more, Ian and I continue to work through tonight. It is 1:35am and I set myself a deadline for midday tomorrow to have everything finished!
2. our office dimly light
3. the boy on my right hand side contributing to all the design work [yay team]
4. jack johnson, jason mraz or radiohead softly playing in the background
5. random 15 minute breaks .. one not so random, the daily show- it's a most every night
...and with these necessities and more, Ian and I continue to work through tonight. It is 1:35am and I set myself a deadline for midday tomorrow to have everything finished!
Tuesday, October 28, 2008
to the RED states from the BLUE states 1:27 PM
This was in my inbox this morning.. talk about being clever and good writting...
To: The Red States
From: The Blue States
We've decided we're leaving. We intend to form our own country, and we're
taking the other Blue States with us. In case you aren't aware, that
includes California, Hawaii, Oregon, Washington, Minnesota, Wisconsin,
Michigan, Illinois and all the Northeast. It may even include Florida and
Ohio, they are seriously considering it. We've given them until Nov. 4th to
decide. We believe this split will be beneficial to the nation, and
especially to the people of the new country. Since we're dropping the
middle states we're calling it United America, or simply the U.A.
To sum up briefly: You get Texas, Oklahoma and all the slave states. We get
stem cell research and the best beaches. We get the Statue of Liberty. You
get Dollywood. You can take Ted Nugent. We're keeping Bruce Springsteen and
Billy Joel. You get WorldCom. We get Intel and Microsoft. You get Ole'
Miss. We get Harvard and 85 percent of America's venture capital and
entrepreneurs. You get Alabama. We get two-thirds of the tax revenue, you
get to make the red states pay their fair share.
Since our aggregate divorce rate is 22 percent lower than the Christian
Coalition's, we get a bunch of happy families. You get a bunch of single
moms, and the highest concentration of pregnant unwed teenagers. Please be
aware that the U.A. will be for a woman's right to choose and anti-war, and
we're going to want all our citizens back from Iraq ASAP. If you need
people to fight, ask your evangelicals. They have kids they're apparently
willing to send to their deaths without just cause, and they don't care if
you don't show pictures of their children's caskets coming home. We do wish
you success in Iraq, and hope that the WMDs turn up, really we do, but
we're not willing to spend our resources in Bush's Quagmire. We'd rather
spend it on taking care of sick people, and educating our children.
With the Blue States in hand, we will have firm control of 80 percent of
the country's fresh water, more than 90 percent of the pineapple and
lettuce, 92 percent of the nation's fresh fruit, 95 percent of America's
quality wines, 90 percent of all cheese, 90 percent of the high tech
industry, most of the U.S. low-sulfur coal, all living redwoods, sequoias
and condors, all the Ivy and Seven Sister schools plus Stanford, Cal Tech
and MIT. With the Red States, on the other hand, you will have to cope with
88 percent of all obese Americans (and their projected health care costs),
92 percent of all U.S. mosquitoes, nearly 100 percent of the tornadoes, 90
percent of the hurricanes, 99 percent of all Southern Baptists, virtually
100 percent of all televangelists, Rush Limbaugh, Bob Jones University,
Clemson and the University of Georgia. We get Hollywood and Yosemite, thank
you.
Additionally, 38 percent of those in the Red states believe Jonah was
actually swallowed by a whale, 62 percent believe life is sacred unless
we're discussing the war, the death penalty or gun laws, 44 percent say
that evolution is only a theory, 53 percent that Saddam was involved in
9/11 and 61 percent of you crazy Redies believe you are people with higher
morals then we Bluies..
Peace,
Blue States
To: The Red States
From: The Blue States
We've decided we're leaving. We intend to form our own country, and we're
taking the other Blue States with us. In case you aren't aware, that
includes California, Hawaii, Oregon, Washington, Minnesota, Wisconsin,
Michigan, Illinois and all the Northeast. It may even include Florida and
Ohio, they are seriously considering it. We've given them until Nov. 4th to
decide. We believe this split will be beneficial to the nation, and
especially to the people of the new country. Since we're dropping the
middle states we're calling it United America, or simply the U.A.
To sum up briefly: You get Texas, Oklahoma and all the slave states. We get
stem cell research and the best beaches. We get the Statue of Liberty. You
get Dollywood. You can take Ted Nugent. We're keeping Bruce Springsteen and
Billy Joel. You get WorldCom. We get Intel and Microsoft. You get Ole'
Miss. We get Harvard and 85 percent of America's venture capital and
entrepreneurs. You get Alabama. We get two-thirds of the tax revenue, you
get to make the red states pay their fair share.
Since our aggregate divorce rate is 22 percent lower than the Christian
Coalition's, we get a bunch of happy families. You get a bunch of single
moms, and the highest concentration of pregnant unwed teenagers. Please be
aware that the U.A. will be for a woman's right to choose and anti-war, and
we're going to want all our citizens back from Iraq ASAP. If you need
people to fight, ask your evangelicals. They have kids they're apparently
willing to send to their deaths without just cause, and they don't care if
you don't show pictures of their children's caskets coming home. We do wish
you success in Iraq, and hope that the WMDs turn up, really we do, but
we're not willing to spend our resources in Bush's Quagmire. We'd rather
spend it on taking care of sick people, and educating our children.
With the Blue States in hand, we will have firm control of 80 percent of
the country's fresh water, more than 90 percent of the pineapple and
lettuce, 92 percent of the nation's fresh fruit, 95 percent of America's
quality wines, 90 percent of all cheese, 90 percent of the high tech
industry, most of the U.S. low-sulfur coal, all living redwoods, sequoias
and condors, all the Ivy and Seven Sister schools plus Stanford, Cal Tech
and MIT. With the Red States, on the other hand, you will have to cope with
88 percent of all obese Americans (and their projected health care costs),
92 percent of all U.S. mosquitoes, nearly 100 percent of the tornadoes, 90
percent of the hurricanes, 99 percent of all Southern Baptists, virtually
100 percent of all televangelists, Rush Limbaugh, Bob Jones University,
Clemson and the University of Georgia. We get Hollywood and Yosemite, thank
you.
Additionally, 38 percent of those in the Red states believe Jonah was
actually swallowed by a whale, 62 percent believe life is sacred unless
we're discussing the war, the death penalty or gun laws, 44 percent say
that evolution is only a theory, 53 percent that Saddam was involved in
9/11 and 61 percent of you crazy Redies believe you are people with higher
morals then we Bluies..
Peace,
Blue States